Annual MEA customer event, invitation only

MOVE

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The Orange Circle

MagicOrange Value Enablement. Purpose-built just for you.

Date

Thursday 19 November 2026

Doors

From 09:30 until late

Venue

The Venue, 20th Floor
3 Lower Road, Cnr West Road South
Sandton, Johannesburg 

A full day, squeezed for value

Our annual Middle East and Africa Customer Event. The morning and early afternoon are for customers, hands on and practical sessions to get the most out of MagicOrange. From 3pm The Orange Circle opens up as partners and prospective customers join us, and the day turns to what is coming next and networking.

Every session carries a badge, so you know what you are walking into. 

Agenda for the day

Session times will be confirmed closer to the day. Here is what is covered, and each kind of session. Subject to change as we firm up the agenda.

Juice Shot 🥃

Tips & Tricks

Short, sharp and high impact. Twenty minutes of tips you can use on Monday.

The Juicery 🍊

Hands-on How-to

The working sessions. Hands on how-to, real screens, real models, real problems.

Zest 🍋

Customer Stories

Customer stories told by customers. What worked, what hurt, what they would do differently.

Freshly Squeezed 🧃

Product Features

What has shipped. The features that are live today and worth your attention.

The Grove 🌱

Roadmap & Vision

What is still growing. Roadmap, market direction, and where this is all heading.

The Juice Bar 🍹

Panels & Q&A

Open and interactive. Panels, firesides and your questions answered live.

Morning

Customers only

We open with the session everyone talks about afterwards, a customer telling the whole truth about their journey, then head straight into the topic nobody can avoid this year...AI.

Welcome to MOVE 10:00 - 10:20 Introduction and welcome to guests

From Pip to Pulp

PMI's Service Costing Journey

10:20 - 11:00 Zest 🍋
Learn about Philip Morris International's (PMI) service costing journey from inception all the way to roll out. Covering what triggered the service costing journey, vendor and partner selection, implementing and business roll out as well as the honest bits what were the challenges and what's on the roadmap next.
Presented by Nico Acevedo (PMI) with Peter Cunningham

Concentrate

AI is here, and it needs costing

11:00 - 11:30 The Juicery 🍊
Learn why AI is harder to cost than cloud, where the costs actually come from, and how to fold AI into your model with real ownership and accountability to link to business value. Is this a daily job or a monthly one? Both, and we will show you why.
Presented by Wyndham Boonzaier & Blake Davidson
Lunch 11:30 - 12:30 Grab something to eat, the afternoon is packed

Afternoon, the working sessions

Customers only

Two rooms running in parallel, so pick your track. Main stage leans model and business value, the back room leans reporting and cloud. Come for one, swap for the other, nobody is counting.

The Long Harvest

Lessons from ABSA’s award-winning TBM journey

12:30 - 13:00 Zest 🍋
How do you go from a first cost model to an award-winning TBM office? The ABSA team walk us through their journey, the milestones, what worked, what didn’t, and how they would approach the challenge if they started again today.
Hosted by Audacious Murewa (MC), with ABSA

Alchemy for Accountants

Automating your model integrations

13:00 - 13:30 The Juicery 🍊
Explore the latest in automation with MagicOrange Data Studio. We'll cover automating data retrieval, building transformations (and using AI to help you) and outputs. Expect a before and after that is hard to unsee.
Presented by Ross Jacobs & David Scholtz

Now boarding, better reports.

Upgrade your Power BI reports to First Class

13:00 - 13:30 The Juicery 🍊
Learn how make your PowerBI reports take flight, directly in MagicOrange. This session will cover the best Power BI skills to learn. Small changes, very different reception from your executives.
Presented by Blake Davidson

Cost Per Slice

Unit economics made real

13:40 - 14:10 The Juicery 🍊
What do your executives think about when they go to bed and the metrics they actually run the business on? How to capture non-allocation data in MagicOrange and get it into your reports, with worked dashboards, exposing cost per branch, cost per ton, cost per store.
Presented by Lisa Tena & Tian van der Walt

The Perfect Blend

FinOps and TBM, today's convergence

13:40 - 14:10 The Juicery 🍊
Integrating cloud into your cost model without breaking it. Where FinOps and TBM are converging, what that means for your practice, and the practical steps to get cloud spend into the model properly.
Presented by Wyndham Boonzaier

Music to My Planning

Planning, without the pain

14:15 - 14:35 Juice Shot 🥃
How to remedy the planning challenges every ITFM practitioner knows too well. Explore the latest MagicOrange Planning features and how they can make budget far less painful!
Presented by Dudu Tsoaela

The Juice Bar

Ask us anything, we will squeeze out an answer

14:35 - 15:00 The Juice Bar 🍹
Drop your "how do I do this" questions on a sticky or submit them digitally through the day, then watch the MagicOrange experts take them on live. No rehearsal, no slides, just answers and the next steps to go with them.
Hosted by Blake Davidson & Tiaan Janse Van Rensburg

The Orange Circle, afternoon

Partners & prospective customers join from 3pm

The room grows. From here the day is about the platform and where it is going, with the wider MagicOrange community in the room.

Coffee break 15:00 - 15:30 MagicOrange Partners and prospective customers join us

Welcome to the Orange Circle

15:30 - 15:50
Introduction and welcome to MagicOrange partners and prospective customers
Presented by David Harding

Our Year In Review. Stronger, Simpler, Smarter.

Everything worth knowing from the lastest MagicOrange releases

15:50 - 16:20 Freshly Squeezed 🧃
A catch up on what powerful new features have arrived so far in 2026 including Standard Objects, OrangeSlice and Integrations. Learn what capabilities they unlock, and the handful you should go and switch on as soon as you are back at your desk.
Presented by JP Nel

Tomorrow, the roadmap

The future of Technology economics and what is coming next

16:20 - 17:00 The Grove 🌱
Where the MagicOrange roadmap goes from here, where we see Technology Economics moving, and what your job looks like in three years' time. Including a sneak peek at the exciting things that are not generally available yet.
Presented by Michael Brennan

Zest Behind the Success

What did cloud teach you that you’d want in place before the AI bill arrives?

17:00 - 17:40 Zest 🍋
Three practitioners, three industries, one stage. Cloud, convergence, and what the cloud journey teaches us before the AI bill arrives. Real lessons from inside PMI, ABSA and Momentum, plus your questions from the floor, so bring one.
Panel Phoebe Maziba (MC) with Nico Acevedo (PMI), Nemang Maharaj (ABSA) & Franc Geremia (Momentum)
Closing 17:40 - 18:00 Wrap up and thank you

Drinks & Networking

18:00 - 20:30
Join us for drinks, light snacks and networking. An opportunity to meet and chat with industry peers, MagicOrange staff, customers, partners and prospective customers.