Annual MEA customer event, invitation only

MOVE

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The Orange Circle

MagicOrange Value Enablement. Purpose-built just for you.

Date

Thursday 19 November 2026

Doors

From 10:00 until late

Venue

 The Venue, 20th Floor
3 Lower Road, Cnr West Road South
Sandton, Johannesburg 

A full day, squeezed for value

Our annual Middle East and Africa Customer Event. The morning and early afternoon are for customers, hands on and practical sessions to get the most out of MagicOrange. From 3pm The Orange Circle opens up as partners and prospective customers join us, and the day turns to what is coming next.

Every session carries a badge, so you know what you are walking into. 

Agenda for the day

Session times will be confirmed closer to the day. Here is what is covered, and each kind of session. Subject to change as we firm up the agenda.

Juice Shot 🥃

Tips & Tricks

Short, sharp and high impact. Twenty minutes of tips you can use on Monday.

The Juicery 🍊

Hands-on How-to

The working sessions. Hands on how-to, real screens, real models, real problems.

Zest 🍋

Customer Stories

Customer stories told by customers. What worked, what hurt, what they would do differently.

Freshly Squeezed 🧃

Product Features

What has shipped. The features that are live today and worth your attention.

The Grove 🌱

Roadmap & Vision

What is still growing. Roadmap, market direction, and where this is all heading.

The Juice Bar 🍹

Panels & Q&A

Open and interactive. Panels, firesides and your questions answered live.

Block 01

Morning

Customers only

We open with the session everyone talks about afterwards, a customer telling the whole truth about their journey, then head straight into the topic nobody can avoid this year...AI.

Welcome to MOVE Introduction and welcome to guests

From Pip to Pulp

PMI's journey to service costing

Zest 🍋
What drove the demand in the business, why an ITFM tool, how the partners fitted in, and how the implementation was phased to deliver value along the way. Plus the honest bits, what was harder than expected, what really drove adoption, and where PMI goes next.

Concentrate

AI is here, and it needs costing

The Juicery 🍊
Why AI is harder to cost than cloud, where the costs actually come from, and how to fold cloud-based AI into your model with real ownership and accountability. Is this a daily job or a monthly one? Both, and we will show you why. Bring an opinion, there is a live poll.
Lunch Grab something to eat, the afternoon is packed
Block 02

Afternoon, the working sessions

Customers only

Two rooms running in parallel, so pick your track. Main stage leans model and business value, the back room leans reporting and cloud. Come for one, swap for the other, nobody is counting.

ABSA Pioneer Award & Fireside Chat

Running a TBM office

The Juice Bar 🍹
We hand over the Pioneer Award, then sit down for an unscripted conversation about what it actually takes to run a TBM office. Modelling challenges, governance that works, and the team and skill mix you need around you.

Pimp My Data

Automating your model integrations

The Juicery 🍊
Data Studio end to end. The API layer and the Excel add-in, medallion architecture, setting up connections and sources, building transformations and outputs, and letting AI write the transformations for you. Expect a before and after that is hard to unsee.

Pulp to Polish

Power BI bomb squad, making your reports land

The Juicery 🍊
Bookmark navigators, drill-through buttons, contextual URLs into MagicOrange and into your other systems, default home screens, sorting that makes sense, and visuals driven by formulas. Small changes, very different reception from your executives.

Cost Per Slice

Unit economics made real

The Juicery 🍊
What your executives think about when they go to bed, and the metrics they actually run the business on. How to capture non-allocation data in MagicOrange and get it into your reports, with worked dashboards, cost per branch, cost per ton, cost per store.

The Perfect Blend

FinOps and TBM, today's convergence

The Juicery 🍊
Integrating cloud into your cost model without breaking it. Where FinOps and TBM are converging, what that means for your practice, and the practical steps to get cloud spend into the model properly.

Music to My Planning

Planning, without the pain

Juice Shot 🥃
Twenty minutes on the planning challenges every ITFM practitioner knows too well. Primary and secondary dimensions, drop downs, and the foundations you want in place before budget season lands on your desk.
Block 03

The Orange Circle, afternoon

Partners & prospective customers join from 3pm

The room grows. From here the day is about the platform and where it is going, with the wider MagicOrange community in the room.

Today, Platform Version 6.1

Everything worth knowing from the last three releases

Freshly Squeezed 🧃
Standard Objects, MINT, OrangeSlice, MOTEF and Integrations. The features that are live right now, what they unlock, and the handful you should go and switch on as soon as you are back at your desk.
Coffee break Partners and prospects arrive

The Juice Bar

Ask us anything, we will squeeze out an answer

The Juice Bar 🍹
Drop your "how do I do this" questions on a sticky or submit them digitally through the day, then watch the MagicOrange experts take them on live. No rehearsal, no slides, just answers and the next steps to go with them.

Tomorrow, the roadmap

Technology economics and what is coming next

The Grove 🌱
Where the MagicOrange roadmap goes from here, where we see the market moving, and what your job looks like in three years time. Including a look at the exciting things that are not generally available yet.

Zest Behind the Success

Customer panel

Zest 🍋
Three practitioners, one stage, no script. Technology economics, convergence, AI and what is actually working inside their organisations. The questions come from the floor, so bring one.
Closing Wrap up and thank you